Event Planning and Experience Management
This concentration prepares you for a career in experience design, event planning, leadership and management for a variety of event genres including corporate events, conventions, festivals, meetings, exhibitions, mega and hallmark events, sporting, international and non-profit events. Courses focus on strategic event planning, experiential marketing, structured experience and co-created experience design, implementation and management.
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Sport and Recreation Management
This concentration prepares you for management positions with sport and recreation entities ranging from professional sport franchises to community nonprofit organizations to adventure recreation outlets and intercollegiate athletic programs. Areas of study include sport marketing and promotions, sport and environmental ethics, leadership and facilitation, special event planning, sports-based youth development, community relations, grant funding and development, and coaching.
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Tourism, Hospitality and Destination Management
This concentration prepares you for a career with organizations that provide visitor and guest experiences at local, national and international destinations. You may choose to emphasize in areas such as resort and lodging experience management, tourism planning and destination management, food and beverage experience management, tour operations, tourism, hospitality, destination marketing or entrepreneurship.
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