Passion Projects


Students are becoming business owners by turning their passions into businesses. Passion + Creation highlights key students that have embraced their inner entrepreneur and turned their dreams and passions into creations. The featured companies include Easy Eyes and Land and Sea by Natalie Urbina.

Easy Eyes

Camila Gonzalez, third year journalism major at Cal Poly, started Easy Eyes, a thrifted clothing company, with her sister Fran Gonzalez back in July of 2017. Photo Credit: Kenzie Nicoli They both shared an affinity for funky and colorful clothes and wanted to share that passion with others through thrifted clothes. The clothes they choose are made for individuals and allow for self expression through a variety of textures, colors, and patterns. Photo Credit: Kenzie Nicoli Fran Gonzalez, senior graphic design student at Long Beach State (left) says “A specific personal touch I try to add to Easy Eyes is definitely my obsession with color and pattern. I like to add pieces to our collection that I feel stand out from the traditional, whether that is through a textile pattern, funky bottoms, a bold color combination, and more.” Photo Credit: Camila Gonzalez “Color was always the guiding force behind Easy Eyes, we wanted to make a brand that was very personal to us, and color has always been something that we’ve been really drawn to. It only felt natural to make color the main player in the brand image,” Camila explains. They use different colored paper to help coordinate their color choices and visualize patterns and blends. Photo Credit: Kenzie Nicoli They came up with the name for Easy Eyes because when they order drinks they always ask for “easy ice” to not dilute the flavor of their drinks. Easy Eyes is also a play on words with the idiom “easy on the eyes,” as the Gonzalez sisters try to make all of their clothes choices visually appealing. Photo Credit: Kenzie Nicoli Camila and Fran worked together to design the melting eye for the Easy Eyes logo, to resemble “melting ice” representing the “easy ice” inspiration for the brand name. Photo Credit: Kenzie Nicoli They launched their Etsy page in July of 2017, posting their first item on July 31st. Since then, they have hosted events, kept their social media up to date, and are now working on a lookbook catalog. Photo Credit: Kenzie Nicoli They currently have 428 followers on Instagram and have 60 posts varying from photos of their clothes to videos showcasing new inventory. Similar to the wardrobes they curate, they try to achieve a colorful and visually appealing social media presence to represent their company. Photo Credit: Kenzie Nicoli Camila’s roommate, Allison Martinez, third year journalism student at Cal Poly, admires all of Cami’s hard work. “I get jealous because I want all of the clothes she picks out, she really has good taste,” Martinez explains. Photo Credit: Kenzie Nicoli They distribute their brand image through holographic stickers they sell for two dollars each. They include these stickers in each of their purchases as well, as they reflect all of the colors that mesh together to create Easy Eyes. Photo Credit: Kenzie Nicoli Camila tries to incorporate self-expression into each of their projects, explaining, “Fran and I have always worked on different projects throughout our life, but this one always felt particularly different from the very beginning. We had the same vision and the same amount of passion, and because of this it all seemed to happen very naturally. More than a business, it’s always felt like a way to feed our creativity.” Photo Credit: Kenzie Nicoli

Student Voices

We asked three students, "If you were given one million dollars to turn one of your passions into a business, what kind of business would you create?" Click on each image to hear their answers...

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Land and Sea by Natalie Urbina

Natalie Urbina turned her passion for making jewelry into a business after her friends continuously requested custom jewelry from her. She realized she could do this for others and make money doing what she loved. Watch the video below to hear Natalie's story.

The Numbers

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