The role of the winemaker has an integral part in the story of a bottle of wine. Every winemaker is faced with different challenges, blessed with different creative ideas and driven to make an amazing wine. Here is the story of winemaker Sonja Magdevski, as she journeys into creating her single vineyard series wine.
Jason Carter, general manager of Zotovich Cellars, discusses the synergistic relationship between brand storytelling and wine. Along with the importance of how those in different facets of the industry (winemakers, general managers, tasting room sales teams, distributers etc.) utilize storytelling to feed the intangible hunger that drives consumer loyalty.
Here is a trifecta of two wineries and one restaurant’s story that brands them apart from others in Santa Barbara County’s highly competitive wine country. Just hover over a hotspot and click-away.
There is a long-standing idea that wine and food pairing is too complicated. But I say nonsense. In fact, it can be entertaining. Below is an example of one way you can approach food and wine pairing in a fun, creative way.