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• 2008 Volume 4, No. 4
• 2008 Volume 4, Nos. 2/3
• 2007 Volume 4, No. 1
• 2006 Volume 3, No. 4
• 2006 Volume 3, No. 3
• 2006 Volume 3, No. 2
• 2006 Volume 3, No. 1
• 2005 Volume 2, No. 4
• 2005 Volume 2, No. 3
• 2005 Volume 2, No. 2
• 2005 Volume 2, No. 1
• 2004 Volume 1, No. 4
• 2004 Volume 1, No. 3
• 2004 Volume 1, No. 2
• 2004 Volume 1, No. 1

Vol. 1, No. 1, Winter 2004

CONTENTS

Boost customer loyalty with online support: the case of mobile telecomms
providers
Allard van Riel, University of Maastricht, The Netherlands
Veronica Liljander, Swedish School of Economics and Business Administration, Finland
Jos Lemmink, University of Maastricht, The Netherlands
Sandra Streuken, University of Maastricht, The Netherlands

Characteristics and internet marketing strategies of online auction sellers
Richard C. Becherer, The University of Tennessee at Chattanooga, USA
Diane Halstead, The University of Tennessee at Chattanooga, USA

Behavioral differences between consumers attracted to shopping online vs.
traditional supermarkets: implications for enterprise design and marketing
Rick L. Andrews, University of Delaware, USA
Imran S. Currim, University of California at Irvine, USA

Understanding online shopping behavior using transaction cost economics
approach
Thompson S.H. Teo, National University of Singapore, Singapore
Pien Wang, , National University of Singapore, Singapore
Chang Hong Leong, , National University of Singapore, Singapore

Internet marketing standards: institutional coherence issues
Patricia Ryan, Macquarie University, Australia

Consumer adoption of the Internet as information search and product
purchase channel: some research hypotheses
Byeong-Joon Moon, KyungHee University, South Korea

Vol. 1, No. 2, Spring 2004

CONTENTS

SPECIAL ISSUE:
CONSUMER-TO-CONSUMER CONSUMPTION-RELATED COMMUNICATION VIA THE INTERNET

Editorial: Consumer-to-consumer consumption-related communication via the internet
Kevin Gwinner, Kansas State University, USA

Internet-facilitated consumer-to-consumer communication: the moderating role of receiver characteristics
Fei Xue, University of Alabama, Tuscaloosa, USA
Joseph E. Phelps, University of Alabama, Tuscaloosa, USA

The influence of social communication networks on intentions to purchase on the web
Lynda Fitzgerald, University of Queensland, St. Lucia, Australia

A theoretical and empirical exploration of identification with virtual product communities
Andrew J. Czaplewski, University of Colorado, Colorado Springs, USA
Thomas W. Gruen, University of Colorado, Colorado Springs, USA

Additional Paper

The hopefulness construct and its evocation through marketing communications
Deborah J. MacInnis, University of Southern California, USA
Gustavo de Mello, University of Southern California, USA
Vanessa Patrick, University of Southern California, USA

Research Notes

Use of graphic images and text characters in web banners
Eric K. W. Lau, City University of Hong Kong, PRC

A comparison of information searchers and e-shoppers on the perceptions of e-shopping factors: an assessment
Minjoon Jun, New Mexico State University, USA
Jing Hu, New Mexico State University, USA
Robin T. Peterson, New Mexico State University, USA

Vol. 1, No. 3, Summer 2004

CONTENTS

Developing a multi channel service model and design method
Luuk P.A. Simons , Technical University of Delft, The Netherlands
Harry Bouwman , Technical University of Delft, The Netherlands

Building internet trust: signaling through trustmarks
K. Damon Aiken , Pepperdine University, USA
Ben S. Liu , Butler University, USA
Robert D. Mackoy , Butler University, USA
Gregory E. Osland , Butler University, USA

The impact of buyer perceptions and situational factors on internet usage
Thomas Tellefsen , The College of Staten Island - CUNY, USA
Alan Zimmerman , The College of Staten Island - CUNY, USA

Netvertising characteristics, challenges and opportunities: a research agenda
Yue Pan , University of Dayton
George M. Zinkhan , University of Georgia

Developing interactive advertising strategies on the internet as a function of consumer knowledge, ability, and involvement
Richard G. McFarland , Kansas State University
Shane Van Dalsem , Kansas State University
Chwen Sheu , Kansas State University

Hybrids versus dotcoms: some online pricing patterns in the south Korean book market
Fang-Fang Tang , The Chinese University of Hong Kong

Vol. 1, No. 4, Fall 2004

CONTENTS

SPECIAL ISSUE:
RELATIONSHIP MARKETING AND THE INTERNET

Editorial: Relationship marketing and the internet
Thorsten Hennig-Thurau , Bauhaus-University of Weimar, Germany

CRM tools and their impact on relationship quality and loyalty in e-tailing
Georg Fassott , University of Kaiserslautern, Germany

Clicks versus bricks: internet-facilitated relationships in financial services
Arthur Sweeney , Griffith University, Australia
Mark Morrison , Charles Sturt University, Australia

Building inter-firm relationships online: perspectives from the Australian internet banking industry
Sally Rao , The University of Adelaide, Australia

The determinants and consequences of consumer trust in online environments: an exploratory investigation
Caroline Bramall , Nottingham University Business School, UK
Klaus Schoefer , Nottingham University Business School, UK
Sally McKechnie , Nottingham University Business School, UK

Retail store layout characteristics as a mechanism for enhancing customer relationships in a retail web site environment
Craig A. Martin , Western Kentucky University, USA
Mark L. Gillenson , University of Memphis, USA
Robert P. Bush , University of Louisiana-Lafayette, USA
Daniel L. Sherrell , University of Memphis, USA

Relationship support activities, community commitment, and voluntary behavior in online communities
Jae Wook Kim , Korea University, South Korea
Jiho Choi , Automotive Research Institute, South Korea
Kyesook Han , Korea University, South Korea

Vol. 2, No. 1, Winter 2005

CONTENTS

SPECIAL ISSUE:
FUTURE DIRECTIONS FOR DIGITAL BUSINESS MANAGEMENT - Part I

Editorial: Future directions for digital business management
Richard Beltramini, Wayne State University, USA
Kenneth Evans, University of Missouri at Columbia, USA
Robert Kleine, III, Ohio Northern University, USA

Promises, paradoxes, and firm adaptation in international e-commerce
John Story, The University of Texas at San Antonio, USA

Factors influencing product customization
Janis J. Crow, Kansas State University, USA

Perceived effectiveness of recommendation agent routines: search vs. experience goods
Praveen Aggarwal, University of Minnesota at Duluth, USA
Rajiv Vaidyanathan, University of Minnesota at Duluth, USA

A pricing model for a new product sold over the internet
Salem Lakhal, University of Moncton, Canada
Souad H'Mida, University of Moncton, Canada

Dynamic pricing using e-coupons
Rajanish Dass, Indian Institute of Management, Calcutta, India

Vol. 2, No. 2, Spring 2005

CONTENTS

SPECIAL ISSUE:
FUTURE DIRECTIONS FOR DIGITAL BUSINESS MANAGEMENT - Part II

Banners, email, advertainment and sponsored search: proposing a value perspective for online advertising
Adreina Mandelli, SDA Bocconi School of management, Italy

The use of emetrics in strategic marketing decisions: a preliminary investigation
Birgit Weischedel, University of Otago, New Zealand
Sheelagh Matear, University of Otago, New Zealand
Kenneth Deans, University of Otago, New Zealand

Additional Papers

Adapting a social process for business purposes through technology mediation
Nick V. Flor, University of New Mexico, USA

Personalization of online Avatars: is the messenger as important as the message?
Natalie T. Wood, St. Joseph's University, USA
Michael R. Solomon, Auburn University, USA
Basil G. Englis, Berry College, USA

Search mode and purchase intention in online shopping behaviour
Herbjørn Nysveen , Norwegian School of Economics and Business Administration, Norway
Per E. Pedersen, Agder University College, Norway

Returning to the web site: an empirical study of advertising effectiveness and web visitor experience
Micael Dahlén, Stockholm School of Economics, Sweden

Vol. 2, No. 3, Summer 2005

CONTENTS

SPECIAL ISSUE:
INTERNET MARKETING AND ADVERTISING IN RETAIL INDUSTRIES

Editorial: Internet marketing and advertising in retail industries11.0pt;font-family:Arial; color:#336633'>
Suzan Burton

Multichannel retailing and the internet: prospects, problems and strategic options
Valerie L. Vaccaro, Gopalkrishnan R. Iyer

Profiling and predicting internet shopping in Hong Kong
Sai-keung Li, Greg Elliott

Emotional brand associations: a new KPI for e-retailers
Bill Merrilees, Dale Miller

Young shoppers' experiences with e-shopping
Ji Hee Song, George M. Zinkhan, Yue Pan

Customer loyalty in e-retailing: an exploratory study
Khanh V. La, Rhett Walker, Booi Kam

Vol. 2, No. 4, Fall 2005

CONTENTS

Marketing on the internet: how realistic are we in some of our expectations?
S. Altan Erdem, Fahri Karakaya

Website voice application: the moderating effects of gender on credible but disliked voice
Liz C. Wang

Search mode and purchase intention in online shopping behaviour
Herbjorn Nysveen, Per E. Pedersen

Returning to the website: an empirical study of advertising effectiveness and web visitor experience
Micael Dahlen

Website loyalty: an empirical investigation of its antecedents
Sertan Kabadayi, Reetika Gupta

Vol. 3, No. 1, Winter 2006

CONTENTS

SPECIAL ISSUE:
ETHICAL ISSUES IN ELECTRONIC MARKETING AND ADVERTISING

Editorial: Ethical issues in electronic marketing and advertising11.0pt;font-family: Arial;color:#336633'>
Jan Mattsson, Jacob Dahl Rendtorff

Ethical aspects of e-commerce: data subjects and content
Alejo Jose G. Sison, Joan Fontrodona

Ethical marketing in the internet era: a research agenda
Sally Rao, Pascale Quester

E-marketing ethics: a theory of value priorities
Jan Mattsson, Jacob Dahl Rendtorff

Cyber-rigging click-through rates: exploring the ethical dimensions
Josie Fisher, Ravi Pappu

A world-wide window: intelligent agents in e-world adverts
Susan E. George

A study of neutralisation theory's application to global consumer ethics: P2P file-trading of musical intellectual property on the internet
Deborah Y. Cohn, Valerie L. Vaccaro

What drives online information disclosure of eTailers? A cross-cultural study
Daekwan Kim, S. Tamer Cavusgil

Vol. 3, No. 2, Spring 2006

CONTENTS

SPECIAL ISSUE:
CROSS-CULTURAL ISSUES IN E-ADVERTISING

Editorial: Cross-cultural issues in e-advertising
Wei-Na Lee, Terry Daugherty

A hybrid multichannel approach to internet marketing: think globally, act locally
Jeffrey Dilts, William J. Hauser, Douglas Hausknecht

A content analysis of multinational advertisers' localisation strategy in web advertising
Daechun An

Cultural influences on internet motivations and communication syles: a comparison of Korean and US consumers
Carrie La Ferle, Hee-Jung Kim

 Attitudes towards internet advertising: a cross-cultural study
Guoqing Guo, Fanny Sau-Lan Cheung, Wing-Fai Leung, Cheris Wing-Chi Chow

 Mobile phones and mobile advertising: an Asian perspective
Hairong Li, Ki-Young Lee

Profiling intended users of interactive and personalised digital TV advertising services in Greece
George D. Lekakos, Adam P. Vrechopoulos

The effects of reserve prices on bidding behaviour in online auctions
Marla Royne Stafford, Ashley J. Kilburn, Barbara B. Stern

Business model scenarios in mobile advertising
Hanna Komulainen, Tuija Mainela, Jaakko Sinisalo, Jaana Tahtinen, Pauliina Ulkuniemi

Consumer internet purchasing patterns: a congruence of product attributes and technology
Donna T. Mayo, Marilyn M. Helms, Scott A. Inks

Vol. 3, No. 4, Fall 2006

CONTENTS

299 - 317 Risk-reducing signals for new online retailers: a study of single and multiple signalling effects
HsiuJu Rebecca Yen

318 - 334 Approach and avoidance motivations in online auctions
Eugene Sivadas, John Kim, Terence L. Holmes, Frank R. Kardes

335 - 354 Internet users' attitude and behavioural intention on ebranding
Kelvin Lee, Kenneth E. Miller

355 - 378 Traffic-based industry map of e-commerce
Yung-Chen Hung, Yi-Cheng Liu

Vol. 4, No. 1, Winter 2007

CONTENTS

SPECIAL ISSUE:
Selected Papers on eMarketing from the Thirty-Fifth European Marketing Academy Conference

Editorial
George J. Avlonitis, Paulina Papastathopoulou

4 - 25 Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity
Andrea Ordanini, Gaia Rubera

26 - 36 Consumer mind-sets and attitudes towards online marketing messages
Maria Saaksjarvi, Gratiana Pol

37 - 52 Extrinsic and intrinsic motivation in the use of the internet as a tourist information source
J. Alberto Castaneda, Dolores Ma Frias, Francisco Munoz-Leiva, Miguel A. Rodriguez

53 - 71 Innovative products on the internet: the role of trust and perceived risk
Francisco-Jose Molina-Castillo, Carolina Lopez-Nicolas

72 - 92 New insights into the acceptance of mobile internet services: a mixed-method approach
Andrea Groeppel-Klein, Joerg Koenigstorfer

93 - 113 PVRs and advertising exposure: a video ethnographic study
Sarah Pearson, Patrick Barwise

114 - 141 Website design and e-consumer: effects and responses
Carlota Lorenzo, Miguel Angel Gomez, Alejandro Molla

Vol. 4, Nos. 2/3, 2008

CONTENTS

SPECIAL ISSUE:
Breaking the Barriers: the Role of the Internet in the International Marketing of SMEs

Editorial
Demetris Vrontis, Alkis Thrassou

145 - 155 Product choice for international web-based SMEs
Amit Bhatnagar

156 - 178 Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing: an Asia Pacific marketing perspective
Yang Xia, Zafar U. Ahmed, Susan Stone, Chua Su Wei, Chong Lin Eng, Ho Li Lian

179 - 196 'From garage to global': the internet and international market growth, an SME perspective
Shane Mathews, Marilyn Healy

197 - 212 Conceptual and operative aspects of e-merchandising
Inmaculada J. Martinez, Juan Miguel Aguado

213 - 240 Guarding privacy on the internet: privacy policy, government regulations and technology solutions
Madan Lal Bhasin

241 - 261 Internet marketing by SMEs: towards enhanced competitiveness and internationalisation of professional services
Alkis Thrassou, Demetris Vrontis

262 - 280 E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses
Edward W.N. Bernroider

Vol. 4, No. 4, 2008

CONTENTS

281 - 301 Web users' perceptions of and attitudes toward online advertising formats
Kelli S. Burns, Richard J. Lutz

302 - 327 The diffusion of online shopping: online shoppers and the Computer Competence Index
Scott M. Smith, Chad R. Allred, William R. Swinyard

328 - 349 Consensus and disagreement between online peer and expert recommendations
Alex Wang

350 - 361 Consistency between brand image and website image: Does it matter?
Brigitte Muller

362 - 381 Exploring consumers' privacy concerns: Does data from three years of student samples support the 'conventional wisdom?'
Eric J. Karson

Vol. 5, No. 1, Winter 2008

CONTENTS

Vol. 5, No. 2, Spring 2008

CONTENTS

Vol. 5, No. 3, Summer 2008

CONTENTS

Vol. 5, No. 4, Fall 2008

CONTENTS

Vol. 6, No. 1, Winter 2009

CONTENTS

Vol. 6, No. 2, Spring 2009

CONTENTS

Vol. 6, No. 3, Summer 2009

CONTENTS

Vol. 6, No. 4, Fall 2009

CONTENTS

Vol. 7, No. 1, Winter 2010

CONTENTS

Vol. 7, No. 2, Spring 2010

CONTENTS

Vol. 7, No. 3, Summer 2010

CONTENTS

Vol. 7, No. 4, Fall 2010

CONTENTS