| The diffusion of Internet has transformed
the marketing paradigm from physical offerings to the virtual marketplace,
from a predominantly one-way broadcast model to a totally interactive and
real-time relationship. The innovation generates enormous interests
in the opportunities and challenges of Internet marketing and advertising
among businesses, governments, legislators, consumers, and academic researchers.
Despite the crash of dotcoms in late 1990s, more and more enterprises are
creating their own business presence in cyberspace on the Web as a path
to achieve excellence. Many companies are searching the best business
models for the digital economy. The International
Journal of Internet Marketing and Advertising is a double-blind refereed and authoritative reference. It invites articles
representing synergy between academic and business, theory and practices
to help executives to manage the transformations and improve profitability
of their enterprises. The IJIMA
focuses on the emerging changes in theories, strategies, and management
methods of marketing and advertising, brought about by the Internet and
information technology applications, and their implications on associated
processes, products, and services. Emphases will also be on the related
social, political and economic issues as well as emerging issues of interest
to professionals and academics. The journal publishes original and
review papers, technical reports, case studies, conference reports, management
reports, book reviews, notes, and commentaries. We welcome both submissions
and inquiries from potential authors. Questions should be addressed
to the Editor-in-Chief, Dr. H.J. Rebecca Yen, at <ijima @ cob.calpoly.edu> or
<hjyen @ mgt.ncu.edu.tw>.
To submit a paper, please follow the guidelines in the "Submission
of Papers" link on the IJIMA
homepage.
The coverage of IJIMA includes, but is not limited to, the following subjects:
Advertising on the Net
Agency relationship management
B2B marketplace
Channel management
Collaborative marketing
Consumer behaviour
Creativity in Web marketing and advertising
Customer relationship management
Direct marketing
Effectiveness in marketing and advertising
E-service management
Ethics in marketing and advertising
Globalisation issues
Human resources management
Innovation and product development
Internet branding
Internet security and privacy issues
Knowledge management
Market intelligence analysis
Marketing research
Marketing strategies
Migration from marketplace to marketspace
Online community management
Pricing strategies
Product evaluation
Promotion
Public relation
Sales management
Service marketing on the Net
Service quality
Service/product quality management
Trust on the Net
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