JOUR-JOURNALISM -- 1999-2000 Catalog
Journalism Department

Survey of historical influences in the development of today's journalism. Contributions of women and minorities to American mass media. Rise of technology in the communication industry. 4 lectures.

Introduction to the techniques of reporting and writing news for the news media. Intensive laboratory and field practice in gathering and evaluating information. Writing basic news stories under close supervision. 3 lectures, 1 laboratory. Prerequisite: ENGL 114 and typing proficiency.

Survey of the media of agricultural communication. Newspaper farm pages and sections, general and specialized agricultural magazines. Radio and TV farm broadcasts. Public and private agencies involved in agricultural communication. Role of California minorities in agriculture. Writing on agriculture-related issues. 3 lectures, 1 activity.

Traditional mass media and the emerging technologies, their methods, functions and dysfunctions. Responsibilities of journalists. The current status of ethnic media in the U.S. Importance of media in society. 4 lectures.

Introduction to the techniques of newspaper and magazine copy desk work. Rewriting, editing, and writing headlines for news and feature copy. Selecting, cropping, and writing cutlines for photographs and line art. Practical laboratory experience in editing. 3 lectures, 1 laboratory. Prerequisite: JOUR 203 or equivalent.

Role of American journalism (both print and broadcast media) in the social, political, and economic integration into American society of racial and ethnic minorities and women. Emerging minority groups from developing countries and their media. 4 lectures. Prerequisite: ENGL/SPC/PHIL 125.

Legal basis for freedom of expression. Court decisions resolving conflicts between First Amendment and right to fair trial, privacy, reputation. Source confidentiality, freedom of information, contempt, copyright. Federal and state laws and regulations affecting mass media reporters, editors, publishers. 4 lectures. Prerequisite: JOUR 203.

Experience leading to advanced skills in reporting and writing stories about contemporary issues, government and courts. Field and laboratory assignments focusing on beat reporting, coverage of speeches and meetings, investigative techniques and interpretive reporting. 3 lectures, 1 laboratory. Prerequisite: JOUR 203 and JOUR 233.

Growth and development of public relations as a practice in business and industry, government, volunteer agencies and other public institutions. Communications and activities utilized to gain public interest and support. 4 lectures. Prerequisite: Sophomore standing.

Principles of advertising, copy, layout, and production for print and broadcast media. Economic, political, and social function of advertising in a free market society. Advertising ethics. Social responsibility of advertising in a multicultural environment. Emerging advertising technologies. Advertising on the Internet. 4 lectures.

Beginning broadcast news writing, reporting and editing emphasis on radio. Gathering and producing audio and video materials for news and public affairs programming. Newsroom and studio equipment operation and procedures. 3 lectures, 1 laboratory. Prerequisite: JOUR 203 and JOUR 233.

Advanced broadcast news writing, reporting, editing and producing television news and public affairs programming. Electronic news gathering techniques. Television studio and control room equipment and procedures. Discussion and evaluation of electronic news organizations and policies. 3 lectures, 1 laboratory. Prerequisite: JOUR 223 and JOUR 333 or consent of instructor.

Application of public relations techniques with emphasis on writing for media and working with media editors. Preparing news releases, newsletters and other communications. Analysis of the use of broadcast media. Utilization of case studies. 4 lectures. Prerequisite: JOUR 203 and JOUR 312 or consent of instructor.

Broadcast skills including writing, announcing, editing, and production. Editing and production of news wraps, promos, public service announcements, commercials and interviews. 3 lectures, 1 activity. Prerequisite: JOUR 333.

Broadcast lab for students holding news positions on radio station KCPR, or other similar supervised experience as determined by the department. Total credit limited to 4 units. 1 lecture, 1 laboratory. Prerequisite: JOUR majors-JOUR 304 and JOUR 333. Non-majors-consent of instructor.

Reporting lab for students holding editorial positions on Mustang Daily. Total credit limited to 4 units. 1 lecture, 1 laboratory. Prerequisite: JOUR 233 and JOUR 304.

Television lab for students involved in news and production on Cal Poly's campus station, CPTV. Total credit limited to 4 units. 1 lecture, 1 laboratory. Prerequisite: JOUR 333 or consent of instructor.

Examines mass media (especially broadcasting) from a rhetorical/critical perspective. Aims to expand students' understanding of media issues, media's role as critic, and the role of criticism. 4 lectures. Prerequisite: SPC 201 or SPC 202.

Theory and application of visual communication in today's print, broadcast and public relations media. Extensive experience in visual and text manipulation for effective information communication. 3 lectures, 1 laboratory. Prerequisite: JOUR 233 and JOUR 304.

Individual investigation, research, studies, or surveys of selected problems. Total credit limited to 4 units, with a maximum of 2 units per quarter. Prerequisite: Consent of instructor.

Global communications facilities and operations; world transmission of information; survey of