Graphic communication history, theory, processes, management and industry segments. Reproduction technology from a systems concept showing fundamental relationships between art and copy preparation and reproduction of print media. 3 lectures.

Individual investigation, research, studies, or surveys of selected problems. Total credit limited to 4 units, with a maximum of 2 units per quarter. Prerequisite: Consent of instructor.

Significance, terminology, and components of electronic publishing systems. Current options for hardware and software used in the graphic communication industry and the advantages and disadvantages of the various options. PostScript and its role in electronic publishing. Evaluating and specifying an electronic publishing system. Miscellaneous course fee required-see Class Schedule. 2 lectures, 1 laboratory.

Optical and digital methods of image capture and image manipulation for the graphic arts. Photographic materials and equipment for the graphic arts. Densitometry, light sources, pin register, film assembly, exposure and development con-trol. Contact frame, camera, and scanner theory and practice. Miscellaneous course fee required-see Class Schedule. 2 lectures, 1 laboratory. Prerequisite: GRC 101 and GRC 201.

Terminology, materials, equipment, facilities and methods used in electronic prepress. File formats, fonts, imposition, trapping, screen angling. Preflight, PostScript output, imagesetters, proofing, and platemaking. Miscellaneous course fee required-see Class Schedule. 3 lectures, 1 laboratory. Prerequisite: GRC 202.

Printing industry structure and business practices. Small business startup. Functional activities of a printing business. Applied organizational and management theory. 3 lectures. Prerequisite: GRC 201

Applied theory and practices of total quality management in the graphic arts industry. Emphasis on quantifying and meeting customer needs and expectations. Development of specifications, standard operating procedures, uses of statistical process control tools, capability studies, process improvement techniques, and employee empowerment. 3 lectures, 1 activity. Prerequisite: GRC 101, GRC 201, and STAT 217.

Technical aspects of paper, other substrates, and ink used in the printing industry. Manufacture, computerized densitometric and performance testing, and interaction of these materials are examined in relation to particular processes and end use requirements. 3 lectures, 1 laboratory. Prerequisite: GRC 101.

Technical aspects of paper, other substrates, and ink used in the printing industry. Manufacture, applications, and interaction of these materials are examined in relation to particular processes and end use requirements. Credit not allowed for GRC majors. 3 lectures. Prerequisite: GRC 101.

Preparation of line and tone copy for the reproduction processes. Designing roughs and visuals and preparation of single-and multi-color mechanicals. Production planning. Miscellaneous course fee required-see Class Schedule. 2 lectures, 1 laboratory. Prerequisite: GRC 201.

Introduction to research methods for preparing scholarly and defensible papers and projects, and in conducting qualitative and quantitative evaluations, testing and research in graphic communication. Methods covered include the Scientific Method, historical and descriptive research, questionnaires, Elite and Specialized Interviewing, content analysis, and sampling. Design of research projects for each method taught. 2 lectures, 1 activity. Prerequisite: GRC 101

Computer applications, their relationship to print media and publishing. How desktop publishing is influencing and is influenced by society. Use and selection of personal computers, desktop publishing software, and output devices. Terminology, typography, creating, editing, transferring, merging text and graphics. Credit not allowed for GRC majors. Miscellaneous course fee required-see Class Schedule. 2 lectures, 1 laboratory.

Typographic principles, practice and layout of high-end electronic display and text composition. Finer points of spacing and type arrangement. Type selection and mark-up. Miscellaneous course fee required-see Class Schedule. 3 lectures, 1 laboratory. Prerequisite: GRC 101 and GRC 201.

New graphic communication technologies that are impacting the methods and procedures of producing and distributing print media. Application of computers and electronics, laser beams, telecommunication, digital imaging, integrated systems, non-impact printing, and related technologies. Technological transitions and how to manage technological change. 3 lectures. Prerequisite: GRC 201.

Application of color theories from the sciences and arts to the color producing industries of printing, photography, television, textiles, paints, and plastics. Color technology for communication through images, products, and the environment. 3 lectures. Prerequisite: GRC 201.

Typographic principles, practice and design of complex text, display and tabular composition for mass print media. Copy markup and layout procedures for electronic composition, with consideration of printing process requirements. Miscellaneous course fee required-see Class Schedule. 2 lectures, 1 laboratory. Prerequisite: GRC 300 or consent of instructor.

Manual preparation and separation of line and continuous tone images for multicolor reproduction. Preparation of complex full-color mechanical layouts. Programmable, computer driven cameras, for half-tone and line copy manipulation. Miscellaneous course fee required-see Class Schedule. 1 lecture, 2 laboratories. Prerequisite: GRC 201.

Imposition techniques, cutting, and folding. Stitch, case and perfect binding techniques and applications. Operational and aesthetic uses of die cutting, scoring, creasing, foil stamping and embossing techniques. Miscellaneous course fee required-see Class Schedule. 2 lectures, 1 laboratory. Prerequisite: GRC 101.

Imposition techniques, cutting, folding, book and publication binding. Stitch, case and adhesive binding techniques and applications. Technology and aesthetic uses of die cutting, scoring, creasing, foil stamping and embossing. Credit not allowed for GRC majors. 2 lectures. Prerequisite: GRC 101.

Procedures in designing, maintaining and decision making for printing equipment including pneumatics, hydraulics, mechanical and electrical systems. Pollution, safety and training in the graphic communication industry. 2 lectures, 1 laboratory. Prerequisite: GRC 201.

Planning for lithographic plates. Conventional film assembly techniques including the preparation of supports for black and white and flat color stripping using manual methods. Step and repeat techniques. Film contacting and duplicating methods. Manual and computerized techniques for bookwork imposition. Lithographic platemaking theory and practice. Miscellaneous course fee required-see Class Schedule. 2 lectures, 1 laboratory. Prerequisite: GRC 101 and GRC 201.

Introduction to graphic arts photography including photographic materials and equipment. Line, halftone and color separation theory and practice. Planning and preparation of film materials for lithographic stripping. Black and white color proofing. Preparation and use of various lithographic plates. Miscellaneous course fee required-see Class Schedule. Credit not allowed for GRC majors. 2 lectures, 1 laboratory. Prerequisite: GRC 101.

The functions of press departments in printing segments of commercial, books, advertising, catalogs, newspapers, business forms, magazines, packaging, quick printing. Standard contract language, press checks, quality assurance. Credit not allowed for GRC majors. 2 lectures, 1 activity. Prerequisite: GRC 101.

Color sciences and quality control techniques as they relate to the printing and allied industries. Application of color theory to color reproduction, color control, print inspection, process control, and quality measurement. Use of instruments to quantify color properties. 3 lectures, 1 laboratory. Prerequisite: GRC 210 and GRC 415.

Elements of printing plant site selections, equipment planning, inventory planning, and workflow optimization. Design and layout of printing plants for effective space utilization. Organization of plant services. 2 lectures, 1 activity. Prerequisite: Junior standing, GRC 415 and MATH 117, or MATH 118, or MATH 120.

Preparation and evaluation of original art copy for commercial use. Laboratory problems in drawing and layout for single and multiple color runs. Various approaches to registration through computer generated images and conversions. Use of color and texture in art copy. Miscellaneous course fee required-see Class Schedule. 2 lectures, 2 laboratories. Prerequisite: GRC 415.

Methods and procedures of screen printing technology; frame, ink, fabric and stencil technology as they relate to printing characteristics. Mechanical art-registration tolerances; commercial production practices; screen printing presses and their applications. Safety and environmental consideration. Miscellaneous course fee required-see Class Schedule. 1 lecture, 1 laboratory. Prerequisite: GRC 101.

Individual investigation, research, studies, or surveys of selected problems. Total credit limited to 4 units, with a maximum of 2 units per quarter. Prerequisite: Consent of instructor.

Printing marketing and sales management. Graphic communication market determination, market strategy, and implementation. Strategic sales management, personal selling, forecasting and planning for printed products. 3 lectures, 1 laboratory. Prerequisite: GRC 101.

Estimating the cost of various kinds of printed products. Development of budgeted hour costs and production standards. Cost estimating methods for prepress, sheetfed press and finishing operations. Paper estimating for flat sheet and bookwork production. Analysis of material, labor and other cost factors. Overview of computer estimating methods. 3 lectures, 1 laboratory. Prerequisite: 415.

Analysis of newspaper and publications production systems. Organization of the production function. Personnel and industrial problems peculiar to the industry. 3 lectures. Prerequisite: GRC 415 and GRC 416.

Coordination of customer service, sales and estimating functions to printing industry market trends. Marketing and pricing strategies for printers. Cost estimating for web processes. Evaluating printing company profitability using ratio analysis. Cost-effective techniques for printers including data collection systems, management information systems, and innovative management practices. 3 lectures, 1 activity. Prerequisite: GRC 415.

Theory, practice and applications of sheetfed lithographic technology to the printing industry segments of commercial, books, advertising, catalogs, packaging, reprographics. Computerized press controls, scanning densitometers. 4 lectures, 1 laboratory. Prerequisite: GRC 203, GRC 211 and CHEM 111.

Analysis of web press technology for lithography, gravure, flexographic and letterpress printing. Applications for newspapers, packaging, business forms, magazines, books, catalogs and commercial products. Applications of computers to the management and technical function of web technology. Miscellaneous course fee may be required- see Class Schedule. 4 lectures, 1 laboratory. Prerequisite: GRC 203.

Advanced theory and applications of web printing technology to include copy and design reproduction and management decisions as they pertain to the graphic communication field. 2 lectures. Prerequisite: GRC 416.

Production planning, scheduling, and control for printed products. Equipment and inventory planning, resource optimization, and the application of quality management principles to the printing industry. 3 lectures, 1 activity. Prerequisite: GRC 415, and MATH 117, MATH 118, or MATH 120.

Supervising employees and its application to human factors in the graphic communication profession. A total quality management approach is utilized emphasizing policy development, training, safety, motivation, quality specifications, ergonomics, ethical and legal issues in the printing industry. 3 lectures, 1 laboratory. Prerequisite: GRC 415.

Current digital media and electronic publishing systems, including CD ROM and Internet publishing. Industry standards, including SGML, HTML, and PostScript. Multimedia authoring. Current issues in high-resolution imagesetting and digital proofing. Miscellaneous course fee required-see Class Schedule. 2 lectures, 1 laboratory. Prerequisite: GRC 415.

Management issues associated with the introduction and use of computerized electronic prepress systems. Strategic, technical, marketing, financial, production, operational, and personnel aspects of color prepress work in a capital-intensive environment. 4 lectures. Prerequisite: GRC 415.

Problem-solving strategies for package printing which integrate concepts from management, design and technology. Package manufacturing, function, quality, visual appeal, and economics are addressed. Consumer packaging industry. Miscellaneous course fee required-see Class Schedule. 2 lectures, 1 laboratory. Prerequisite: Junior standing or consent of instructor.

Preparation and evaluation of current and experimental graphic/typographic images for the major printing processes; pagination and graphic/typographic modification by elec-tronic means. Miscellaneous course fee required-see Class Schedule. 3 lectures, 1 laboratory. Prerequisite: GRC 203.

Complex and experimental copy electronically generated and art preparation for use in line and halftone reproduction by gravure and offset lithography for book/quality paperback and journal reproduction. Mechanical requirements; production procedures, implemented through computer-controlled production equipment. Miscellaneous course fee required-see Class Schedule. 2 lectures, 2 laboratories. Prerequisite: GRC 416, GRC 438.

Complex copy preparation in line, tone and color for reproduction by offset, gravure, flexography and letterpress (relief) printing. Print production requirements for high-speed computer controlled reproduction presses for magazine and newspaper production. Miscellaneous course fee required-see Class Schedule. 2 lectures, 2 laboratories. Prerequisite: GRC 439.

Research methods for preparing scholarly and defensible papers and senior projects, and in conducting qualitative and quantitative evaluations, testing, and research in graphic communication. Methods covered include statistical, historical, descriptive, questionnaires, interviewing, and sampling. 1 lecture. Prerequisite: Senior standing and STAT 217.

Selection and completion of a project under faculty supervision. Projects typical of problems which graduates must solve in their fields of employment. Project results are presented in formal report. Minimum 90 hours total time. Prerequisite: GRC 460.

Directed group study of selected topics for advanced students. Open to undergraduate and graduate students. Class Schedule will list topic selected. Total credit limited to 6 units. 1-3 lectures. Prerequisite: Consent of instructor.

Management theories and practices in the graphic communication industry. Application of theories and practices to the University Graphic Systems as they apply to commercial printing, publication printing, and newspaper industries. Total credit limited to 6 units. 2 seminars. Prerequisite: Consent of instructor.

Application of theories and practices to the University Graphic Systems as they apply to commercial printing, publication printing, and newspaper industries. Total credit limited to 18 units, with a maximum of 2 units per quarter. Credit/No Credit grading only. 2 activities. Prerequisite: Consent of instructor.

Part-time work experience in business, industry, government, and other areas of student career interest. Positions are paid and usually require relocation and registration in course for two consecutive quarters. Formal report and evaluation by work supervisor required. Total credit limited to 16 units. Credit/No Credit grading only. Prerequisite: Sophomore standing and consent of instructor.

Full-time work experience in business, industry, government, and other areas of student career interest. Positions are paid and usually require relocation and registration in course for two consecutive quarters. Formal report and evaluation by work supervisor required. Total credit limited to 16 units. Credit/No Credit grading only. Prerequisite: Sophomore standing and consent of instructor.