JOUR-JOURNALISM – 2005-07 Catalog
Journalism Department
JOUR
201 Journalism
History (4)
Survey of historical influences in the development of
today's journalism. Contributions of women and minorities to American mass media.
Rise of technology in the communication industry. 4 lectures.
JOUR
203 Writing for
the Media (4)
Introduction
to the techniques of reporting and writing news from various media perspectives
including print, online, broadcast and public relations. Intensive laboratory
and field practices in gathering and evaluating information. Writing
basic news stories under close supervision. 3
lectures, 1 laboratory.
JOUR
205 Agricultural
Communications (4)
Survey of the media of agricultural communication. Newspaper farm pages and sections,
general and specialized agricultural magazines. Radio and TV farm broadcasts.
Public and private agencies involved in agricultural communication. Role of
JOUR
219 Mass Media in a Multicultural
Society (4)
Challenges
and triumphs of the mass media in a multicultural society. Survey of print,
electronic and online media and how they serve and reflect the communication
needs and aspirations of citizens in a multi-ethnic democracy. 4 lectures.
Prerequisite: JOUR 203.
JOUR
233 Copy Editing (4)
Introduction
to the techniques of newspaper, magazine, and on-line copy desk work. Rewriting
and editing copy and headlines for news, feature stories, and on-line material.
Headline, caption, and display copy writing. Ethical issues in copy editing.
Selecting, cropping, and writing captions. Art/photography selection, sizing,
and cropping. Basic editing functions of Photoshop and Quark. Practical
laboratory experience in editing. 3 lectures, 1 laboratory. Prerequisite: JOUR
203 or equivalent.
JOUR
302 Mass Media Law (4)
Legal
basis for freedom of expression. Court decisions resolving conflicts between
First Amendment and right to fair trial, privacy, reputation. Source
confidentiality, freedom of information, contempt, copyright. Federal and state
laws and regulations affecting mass media reporters, editors, publishers, news
directors. 4 lectures. Prerequisite: JOUR 203.
JOUR
304 Public Affairs Reporting (4)
Experience
leading to advanced skills in reporting and writing stories about contemporary
issues, government and courts. Field and laboratory assignments in beat
reporting, public meeting coverage, writing style, investigative techniques and
online journalism research. 3 lectures, 1 laboratory. Prerequisite: JOUR 203
and JOUR 233 or JOUR 342.
JOUR
312 Introduction to Public Relations (3)
Growth
and development of public relations as a practice in business and industry,
government, volunteer agencies and other public institutions. Communications
and activities utilized to gain public interest and support. 3 lectures.
Prerequisite: Sophomore standing.
JOUR
320 Telecommunications and Broadcasting
(4)
Introduction
to telecommunications, broadcast and electronic media. Examination of the
structure of media organizations, the technologies involved and programming
content. Analysis and understanding of that content in terms of perceived
target audiences. 4 lectures. Prerequisite: ENGL 134
and SCOM 101 or SCOM 102.
JOUR
331 Contemporary Advertising (4)
Principles
of advertising, copy, layout, and production for print and broadcast media.
Economic, political, and social function of advertising in a free market
society. Advertising ethics. Social responsibility of advertising in a
multicultural environment. Emerging advertising technologies. Advertising on
the Internet. 4 lectures.
JOUR
333 Broadcast News (4)
Beginning
broadcast news writing and reporting for radio and television. Emphasis on
developing news judgment and producing radio newscasts. Introduction to
television studio equipment and procedures. Lab experience includes writing and
reporting live on-air for KCPR. 3 lectures, 1
laboratory. Prerequisite: JOUR 203.
JOUR
342 Advanced Public Relations Writing
(4)
Specialized
course combining theory and practice in advanced public relations writing:.
Persuasive copy for diverse internal and internal audiences. Emphasis on
gathering information, preparing news releases, newsletters, talking points,
position papers, speeches, and other communications vehicles. Analysis of
various media case studies. 4 lectures. Prerequisite: JOUR 233 and JOUR 312.
JOUR
346 Broadcast Announcing and Production
(4)
Develop
on-air skills in the performance of voice-overs, stand-ups, hosting and the
production of televised public service announcements. Emphasis on the effective
use of audio and non-linear video editing techniques as well as broadcast
writing. 3 lectures, 1 activity. Prerequisite: JOUR 203 and JOUR 333.
JOUR
348 Electronic News Gathering (4)
Instruction
on electronic news gathering (ENG) that includes advanced news writing, field
reporting and editing for broadcast. Emphasis on developing research
techniques, interviewing skills, responsible and effective non-linear video
editing, compelling use of natural sound and professional on-air delivery. 3
lectures, 1 laboratory. Prerequisite: JOUR 203 and JOUR 333.
JOUR
351 Advanced Radio Reporting: KCPR (3)
Broadcast
lab for students holding news positions on radio station KCPR,
or other similar supervised experience as determined by the department. Total
credit limited to 6 units. 2 lectures, 1 laboratory. Prerequisite: JOUR 203 and
JOUR 333 and JOUR 346 or JOUR 348. Non-majors: consent of instructor.
JOUR
352 Advanced Newspaper Reporting: Mustang Daily (3)
Reporting
lab for students holding editorial positions on Mustang Daily. Total credit limited to 6 units. 2 lectures, 1
laboratory. Prerequisite: JOUR 203, JOUR 233 and JOUR 304.
JOUR
353 Advanced Television News Production:
CPTV (3)
Senior-level
course synthesizing the diverse skills and experiences developed through the
broadcast journalism curriculum to produce a weekly 60-minute newscast;
emphasis on producing. Total credit limited to 6 units. 2 lectures, 1
laboratory. Prerequisite: JOUR 203 and JOUR 333 and JOUR 346 or JOUR 348.
Non-majors: consent of instructor.
JOUR
385 Mass Media Criticism (4)
Examines
mass media (especially broadcasting) from a rhetorical/critical perspective.
Aims to expand students' understanding of media issues, media's role as critic,
and the role of criticism. 4 lectures. Prerequisite: SCOM
101 or SCOM 102, and junior standing.
JOUR
390 Visual Communication for the Mass Media (4)
Theory
and application of visual communication in today’s print, broadcast and public
relations media. Extensive experience in visual and text manipulation for
effective information communication. 3 lectures, 1 laboratory. Prerequisite:
JOUR 203 and JOUR 304.
JOUR
400 Special
Problems for Advanced Undergraduates (1–2 1–4)
Individual
investigation, research, studies, or surveys of selected problems. Total credit
limited to 4 units, 8 units, with a maximum of 2 4 units per quarter. Prerequisite:
Consent of instructor. Change effective Fall 2006.
JOUR
401 Global
Communication (4)
Global
communications facilities and operations; world transmission of information;
survey of world wire services and international print and electronic media.
Analysis of press operations under varying government ideologies, including
third world countries. 4 seminars. Prerequisite: JOUR 203.
JOUR
402 Journalism Ethics (4)
Current
issues revolving around the social responsibility of the mass media. Role of
the public, government, and media in considerations of media accountability.
Professional behavior in media organizations. 4 seminars. Prerequisite: Junior
standing, JOUR 203.
JOUR
407 Feature Writing (4)
Practice
in researching, interviewing, writing and marketing nonfiction articles for
print media, and analysis of similar work in current distribution. 4 lectures.
Prerequisite: JOUR 203 or consent of instructor.
JOUR
410 Applied Multimedia Reporting (4)
Exploration
of the uses of computers for newsgathering and reporting. Focus on information
gathering from mass media, governmental and corporate data bases and contextual
manipulation using personal computers and mainframe computers. Commercial
online and Internet tools (such as the World Wide Web) and database tools used
for day-to-day and project oriented reporting. 3 lectures, 1 laboratory.
Prerequisite: JOUR 203.
JOUR
413 Public Relations Campaigns (3)
Methods
employed in dissemination by organizations, institutions and governments.
Interaction of media and PR practitioners, strategies for integrating
appropriate media to facilitate effective dissemination, case histories,
formation and measurement of public opinion. Public opinion survey projects. 3
lectures. Prerequisite: JOUR 203 and JOUR 312 and JOUR 342 or consent of
instructor.
JOUR
415 Advanced Public Relations Practice
(4)
Application
of public relations tools and techniques required to create, manage, and
implement a comprehensive, professional public relations campaign. Includes
research, planning, writing goals and objectives; establishing themes,
strategies, and plan evaluations. Public relations crisis management. 4
lectures. Prerequisite: JOUR 203, JOUR 312, JOUR 342 and JOUR 413.
JOUR
444 Media Internship (3)
Application
of techniques on daily basis with media under supervision of department
faculty. Prerequisite: Junior standing in Journalism and consent of instructor.
JOUR
460 Senior Project (3)
Selection
and completion of a project under faculty supervision. Projects typical of
problems which graduates must solve in their fields of employment. Project
results are presented in a formal report. Minimum 90 hours total time.
JOUR
470 Selected Advanced Topics (2–4)
Directed
group study of selected topics for advanced students. Open to undergraduate and
graduate students. Class Schedule
will list topic selected. Total credit limited to 8 units. 2–4 lectures.
Prerequisite: Consent of instructor.