“Agriculture is the biggest and best industry in the United States. It has set standards of efficiency and high production that have done more than anything else to assure our high standard of living. Its very efficiency, however, has drastically reduced the actual numbers of those required to produce our food. As political power is measured by voting strength, the lessened numbers have greatly reduced agriculture's clout. Furthermore, it has become the most misunderstood industry in the country and the constant target for derogatory media comment. Why not try to do something to improve agriculture's badly battered image with the balance of society? No substantial contribution had ever been made for this purpose and we saw an opportunity to, in our small way, do more good than through any other course we could imagine.”
- Jim Brock