The Brock Center for Agricultural Communication has aggressively pursued the following goals to heighten public awareness and understanding of agricultural issues:
*Locate and attract prospective undergraduate students who demonstrate aptitude for communication and have an abiding concern for agriculture.
*Assist the university's Colleges of Agriculture and Liberal Arts in preparing these students to be effective professional communicators, through learn-by-doing opportunities.
*Serve as a resource and vehicle for the continuing education of those in a position to promote the understanding of agriculture.
*Promote the professional development of university faculty through teaching, research and service to agriculture communication.
*Develop and maintain a website as a resource of information on agricultural issues to serve students, faculty, media professionals, agriculturists and the public.